Videographers & Production, CPA & Tax Services

5 · 62 Reviews
30+ Years Experience
Licensed CPA
Virtual Appointments

Why Videographers and Production Companies in Dallas Need a Specialized CPA

Running a video production business in Dallas means managing expensive camera packages, unpredictable project timelines, a rotating cast of crew members, and income that arrives in wildly different forms from project to project. These realities create tax situations that general-purpose accountants routinely mishandle, costing you thousands in overpaid taxes or, worse, triggering IRS scrutiny over misclassified workers.

At AG Freideman, we work with videographers, production company owners, and creative professionals across Dallas-Fort Worth who need a CPA who actually understands how this industry operates. Al Freideman has over 30 years of experience in tax and accounting, and he handles every client personally. No hand-offs to junior staff, no generic advice that ignores the way your business actually makes and spends money.

Whether you’re a solo shooter billing $2,500 per day or you run a full production house with a crew roster and post-production pipeline, we’ll make sure your tax strategy matches the way your business really works. Call (972) 893-3481 to book your free consultation.

How Should Videographers Handle Gear Depreciation?

Your camera bodies, lenses, lighting kits, gimbals, drones, monitors, and audio equipment represent a massive capital investment, and the IRS gives you real options for how to write it off. The key is choosing the right depreciation method for each asset based on your income level and growth plans.

Under IRS Section 179, you can deduct the full purchase price of qualifying equipment in the year you buy it, up to $1,250,000 for the 2026 tax year. For most Dallas production companies, this means a new RED V-Raptor, an Arri lighting package, or a full audio kit can be written off entirely in year one rather than spread over five to seven years under standard MACRS depreciation schedules.

Bonus depreciation remains available in 2026, though the rate has stepped down from the 100% level that was available through 2022. Choosing between Section 179, bonus depreciation, and standard MACRS depends on factors like:

  • Your net income this year versus next year: if you expect significantly higher revenue next year, spreading the deduction may save you more overall
  • Whether you’re an S-Corp or sole proprietor: the self-employment tax impact differs between entity types
  • Mixed personal and business use: if a camera also gets used for personal projects, only the business-use percentage qualifies
  • Total equipment spending: Section 179 phases out dollar-for-dollar once total equipment purchases exceed $3,130,000 in 2026

We track every piece of gear in your inventory, assign the correct asset class and useful life, and run the numbers on which depreciation strategy puts the most money back in your pocket this year without creating problems down the road.

What Is Per-Project Costing and Why Does It Matter for Production Companies?

Per-project costing means tracking every dollar of revenue and expense tied to each individual production, rather than lumping everything into general categories. This is the difference between knowing your business made money last year and knowing which types of projects actually generate profit.

Most production companies take on a mix of work: corporate brand videos, commercials, documentary projects, event coverage, social media content packages. Each has a different margin profile. A $15,000 corporate shoot with a two-person crew and a half-day edit is vastly more profitable than a $40,000 commercial that requires five crew members, location permits, and two weeks of post-production.

We set up your bookkeeping so that every expense, from crew day rates to hard drive purchases to location fees, is tagged to a specific project. This gives you real data on which clients and project types are worth pursuing, where you’re undercharging, and which overhead costs are eating into margins you assumed were healthy. Our monthly bookkeeping packages for Dallas production companies start at $300 to $600 per month, and they include bank reconciliation and payroll processing.

Are Your Crew Members Employees or Independent Contractors?

This is the single highest-risk tax issue in the production industry, and the IRS audits it aggressively. Misclassifying a crew member as a 1099 independent contractor when they should be a W-2 employee can result in back payroll taxes, penalties of up to 100% of the unpaid amount, and interest stretching back multiple years.

The IRS uses a behavioral control, financial control, and relationship test to determine classification. Here is what that means in plain terms for a Dallas production company:

  • Behavioral control: If you dictate when a DP shows up, what camera settings to use, and how to frame shots, that points toward employee status. If you hire a DP for their expertise and they control how the work gets done, that supports contractor status.
  • Financial control: Does the crew member provide their own gear? Do they invoice you and work for other clients? Contractors typically have significant unreimbursed expenses and market their services independently.
  • Relationship type: Is the engagement project-based with a defined end date, or is this person on your roster for every shoot? Ongoing, indefinite relationships look more like employment.

In the Dallas production market, most editors, DPs, gaffers, and audio techs working on a day-rate basis for multiple production companies genuinely qualify as independent contractors. But if you have a regular editor who works exclusively for you 40 hours a week from your office, calling them a 1099 contractor is a classification the IRS will challenge. We review your crew arrangements and make sure every classification is defensible.

How Do You Handle Licensing and Royalty Income on Taxes?

Licensing and royalty income is taxed differently depending on how it’s structured, and most videographers don’t realize they have options. If you license footage through stock platforms, retain usage rights on client work, or earn residuals from content you’ve produced, the tax treatment varies based on whether the income is ordinary, passive, or self-employment income.

Stock footage royalties from platforms like Shutterstock, Pond5, or Adobe Stock are generally reported as self-employment income on Schedule C, which means they’re subject to the 15.3% self-employment tax on top of your regular income tax rate. However, if your production company is structured as an S-Corp, that royalty income flows through the business and can reduce your overall self-employment tax burden through a reasonable salary and distribution split.

Licensing fees negotiated directly with clients (retaining rights and charging for extended usage, exclusivity, or additional platforms) are typically ordinary business income. We help you structure these agreements so the revenue is properly categorized and your entity structure works in your favor. Our tax planning sessions start at $197 and are specifically designed to address questions like these before they become expensive mistakes.

Videographer and Production Tax Mistakes We Fix

After 30 years of working with business owners across industries, these are the production-specific errors we see most often when new clients bring us their prior returns:

  • Writing off gear purchases as “supplies” instead of capitalizing them: A $6,000 camera body is not an office supply. Misclassifying capital equipment as an expense can trigger an audit and actually costs you deductions in future years if you don’t properly depreciate.
  • Failing to file 1099-NEC forms for crew paid over $600: Every freelancer you pay $600 or more in a calendar year requires a 1099-NEC filed by January 31. Missing this deadline triggers a $310 penalty per form for filings more than 30 days late in 2026.
  • Not collecting Texas sales tax on taxable production services: Texas charges sales tax on certain video production services, particularly when the deliverable is a tangible product or digital download rather than an exempt professional service. The combined state and local rate in Dallas reaches 8.25%. Getting this wrong exposes you to back taxes, penalties, and interest from the Texas Comptroller.
  • Ignoring the Texas franchise tax filing requirement: Every Texas LLC and corporation must file a franchise tax report and Public Information Report annually, even if you owe $0 because your revenue is below the $2.47 million no-tax-due threshold. Failing to file can result in your entity being forfeited by the Texas Secretary of State.
  • Deducting the home office without proper documentation: Many solo videographers edit from home and qualify for the home office deduction, but taking it without measuring the dedicated space and maintaining records is a common audit trigger.

What Working with AG Freideman Looks Like

We keep it straightforward. You’ll work directly with Al Freideman, a licensed CPA with over 30 years of experience, from your first conversation through every filing. Here’s our typical process for production company clients:

  • Free consultation: We review your current tax situation, entity structure, and bookkeeping setup to identify immediate opportunities
  • Onboarding: We organize your chart of accounts for per-project tracking, set up proper asset depreciation schedules, and review crew classifications
  • Ongoing support: Monthly bookkeeping, quarterly estimated tax calculations, payroll processing if you have W-2 employees, and year-round access to Al for questions
  • Tax preparation and filing: S-Corp and partnership returns range from $1,000 to $2,000, and sole proprietor Schedule C returns range from $750 to $1,200

We serve videographers and production companies across Dallas, Plano, Frisco, Allen, McKinney, Richardson, and the entire DFW area. Virtual appointments are available for every service we offer.

Frequently Asked Questions

Can I deduct a camera I use for both personal and business projects?

Yes, but only the business-use percentage qualifies for a deduction. You’ll need to document how often the camera is used for paid work versus personal projects. If business use is 80%, you can deduct 80% of the cost through Section 179 or depreciation. We help you set up a simple tracking method that holds up if the IRS asks.

Should my production company be an LLC or an S-Corp in Texas?

Most Dallas production companies earning over $60,000 to $80,000 in net profit benefit from electing S-Corp status because it reduces self-employment tax. You form a Texas LLC first (filing fee is $300 to the Secretary of State), then file IRS Form 2553 to elect S-Corp tax treatment. We handle the full formation and election process, and our LLC formation service is $350 plus the state filing fee.

Do I need to charge sales tax on video production in Texas?

It depends on what you’re delivering. The Texas Comptroller treats the sale of tangible media and certain digital products as taxable, while some professional video services may be exempt. The rules are nuanced, and getting them wrong creates liability. We review your service offerings and set up proper sales tax collection and filing.

How do I pay freelance crew members correctly to avoid IRS problems?

Pay them by check or direct deposit (never cash without documentation), collect a W-9 before the first payment, and file a 1099-NEC by January 31 for anyone paid $600 or more during the year. Make sure the working relationship genuinely qualifies as independent contractor status based on the IRS behavioral and financial control tests we outlined above.

What records should I keep for each production project?

Keep every contract, invoice, receipt, crew deal memo, equipment rental agreement, location permit, and proof of payment organized by project. We recommend cloud-based storage linked to your QuickBooks file so that every dollar ties back to a specific job. This supports per-project profitability analysis and gives you clean documentation if the IRS ever requests records.

★★★★★
"I was looking for a CPA who could also help with creating my LLC, and have not been disappointed. Not only did they facilitate the process, but also went above and beyond answering my questions, often in real time. They…"
, Joel Bernsen
Al Freideman, CPA
Reviewed by Al Freideman, CPA, Licensed Texas CPA, last reviewed August 2, 2026.

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